마케팅 `벤츠`의 마케팅 분석-BMW와의 경쟁 중심으로(영문)

마케팅 `벤츠`의 마케팅 분석-BMW와의 경쟁 중심으로(영문)

[마케팅] `벤츠`의 마케팅 분석-BMW와의 경쟁 중심으로(영문).pptx

목차 1.Overview of the Benz 2.History of the Benz 3.Mission Statement 4.Automotive Industry Trends 5.SWOT Analysis 6.Marketing of Benz 7.Competitor Analysis (BMW) 8.Core Competence of Benz 9.Conclusion 본문 Origins - Karl Benz created the first automobile in 1886 Merger - The first Mercedes was released in 1901 - The first Mercedes-Benz brand name was released in 1926 after a merger with Daimler Auto Racing - was introduced to the sport of auto racing in 1926 American Market - made a deal to distribute the cars in the U.S. in 1958 Hybrid Car - introduced its first line of hybrid cars in 2007 Business interests of BMW Automobiles BMW MINI Rolls-Royce Motor Cars Motorcycles Financial services For Perfect Benz All of Benz is produced after going through tests agaist crash, fire etc. Technicians of Benz exposure cars to high temperature or arctic temperature, and open & close door more than 100,000 times. Example showing Safety of Benz Accident in the Republic of South Africa, which was crash so Benz was badly damaged, but driver came out on foots. It show Safety of Benz. So, Benz took advantage of that picture as AD. 본문내용 o other brand in the world Logo Three-pointed star The three-pointed star was supposed to symbolize Daimler’s ambition of universal motorization “on land, on water and in the air” One of the most popular trademark Symbolize the best safety, quality, comfort and fascinating style History Origins - Karl Benz created the first automobile in 1886 Merger - The first Mercedes was released in 1901 -