광고학 미디어 광고 사례(영문)

광고학 미디어 광고 사례(영문)

[광고학] 미디어 광고 사례(영문).ppt

목차 I. Introduction of Advertisement II. T.V. Advertisement III. Internet Advertisement IV. Outdoor Advertisement V. Magazine Advertisement VI. Research . survey VIII. Conclusion 본문 Type of ad CF(Commercial Film) Spot advertisement(shows the commercial when the program enters to a station break), Promotional ad(main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites), Political advertising ( capture the citizens’ vote) Infomercials . StrengthsLimitations Exposure effectiveness & high attention. Delivers simple message Promote efficiency on the context of new understanding by enhancing 4 media 4. New material of media form and induces in becoming the topic of the conversation. Product can be seen easily. Lighting at night creates twofold attention. Continuous advertising, because of long-term contract. Limitations in procuring fine space because of space limitation and legislation. Early stage of installation is expensive. Measurement of the advertisement is difficult. Implementing a flexible advertisement is difficult, because of long term contract. Modification of the ad cause to promote more expenses. 본문내용 t Advertisement II. T.V. Advertisement I. Introduction of Advertisement VI. Research . survey VIII. Conclusion An inevitable method of promoting new products to the customers in the 20th century A communication tool intended to persuade consumers to purchase the new product. diverse types: public T.V., newspaper, radio, magazine, and Internet Advertising research is a specialized research to 참고문헌 http://blog.naver.com/shiriys?Redirect=Log&logNo=20049148285 http://en.wikipedia.org/wiki/Advertising http://baike.baidu.com/view/9184.htm http://www.sinsa/com.cn http://youpuma.co.kr/93 http://www.wisegeek.com http://issuu.com/robertwitteman/docs http://www.trafficbumper.com/?p=168 http://www.articleclick.com/Article/Different-types-of-Television-Commercials/931573