광고학 미디어 광고 사례(영문)

광고학 미디어 광고 사례(영문)

[광고학] 미디어 광고 사례(영문).docx

목차 Contents I. Introduction of Advertisement II. T.V. Advertisement III. Internet Advertisement IV. Outdoor Advertisement V. Radio Advertisement VI. Magazine Advertisement VII. Advertising Research and Survey VIII. Conclusion 본문 •Real-time and controllable Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the advertising promptly for marketers. So, the management and decision-making of the advertisers’ changes can timely implementation and promotion. •Immediacy and target Through traditional advertising, consumers can only contact the product indirectly by image or other ways, consumers can’t feel the product and service directly. The internet advertising is different. If consumer is interested in the product, they only need click the mouse very simply, to understand the specific content of business. And internet advertising can set up different style of advertisings because of different consumer group and different time. In this way, internet advertising can be flexibly achieve time orientation, regional orientation, and channel orientation. Consequently, internet advertising keeps the proportion of advertising be accepted to a certain extent. •Mutual action The traditional advertising is only single-facet show the information to consumers; another mean is consumer passively 본문내용 II. Internet Advertisement IV. Outdoor Advertisement V. Radio Advertisement VI. Magazine Advertisement VII. Advertising Research and Survey VIII. Conclusion Introduction of Advertisement In the 20th century advertisement is an inevitable method of promoting new products to the customers. There are diverse types of advertisement to achieve different social stratum of consumers’ satisfaction and me 참고문헌 References http://blog.naver.com/shiriys?Redirect=Log&logNo=20049148285 http://en.wikipedia.org/wiki/Advertising http://baike.baidu.com/view/9184.htm http://www.sinsa/com.cn http://youpuma.co.kr/93 http://www.wisegeek.com http://issuu.com/robertwitteman/docs http://www.trafficbumper.com/?p=168 http://www.articleclick.com/Article/Different-types-of-Television-Commercials/931573